Head to Head UK Call 020 3896 5248WhatsApp
The whole site

Every UK network, compared

Nine network pages and seventeen subject pages. Each sets one option against another, names a winner, and explains who it wins for.

Two people comparing notes in a cafePhoto from a free stock library — illustration only.
Mast owners4
Reseller brands8
Network pages9
Subject pages17
For saleNothing
Important notice: keyanok is an independent information site. We are not a mobile network, and we are not affiliated with, endorsed by or connected to Three, O2, Sky Mobile, EE, Vodafone or any other provider. We do not sell SIM cards, contracts, handsets or services of any kind. Every comparison here is general guidance and opinion only — always confirm current details with the provider's own website or app before deciding anything.
The first choice — mast owner vs tenant brand

Mast owners

EE, O2, Three and Vodafone own the infrastructure and sell direct.

  • Full feature sets first
  • Deeper support and handset finance
  • Bundles and family SIMs
  • Higher prices
VS

Tenant brands

giffgaff, SMARTY, Tesco, Sky, iD, VOXI, Lebara and 1pMobile resell the same signal.

  • Identical radio waves
  • Materially lower prices
  • Leaner support, later features
  • Mostly rolling monthly
Which wins, and for whom

Start by identifying the landlord, because that decides your signal. Then choose the brand that prices those masts best for your household — and test it for one rolling month before committing to anything longer.

Not sure which side of a comparison you fall on?

Ask us. We are independent — nothing for sale, no access to your account, and we will never ask you for a security code. We will read an offer with you, explain a clause, or talk a switch through.

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Networks

Nine network pages, each opening with head-to-head comparisons against the rivals that matter, then examined in full.

ThreeMast ownerO2Mast ownerEEMast ownerVodafoneMast ownerSky MobileResellerTesco MobileResellergiffgaffResellerSMARTYResellerBudget brandsReseller
Every network page sets the operator against its closest rivals before covering plans, eSIM, broadband, roaming, fees, faults and your rights in full.
Compared, then examinedEvery network page sets the operator against its closest rivals before covering plans, eSIM, broadband, roaming, fees, faults and your rights in full.

Subjects

Seventeen subject pages, each built the same way: the choice, its alternative, and a verdict on which suits whom.

SIM plansSubject comparisonPhone plansSubject comparisonPay as you goSubject comparisonPhone dealsSubject comparisonCoverageSubject comparisoneSIMSubject comparisonBroadbandSubject comparisonRoamingSubject comparisonDataSubject comparisonSwitchingSubject comparisonFaultsSubject comparisonBillsSubject comparisonAppsSubject comparisonYour rightsSubject comparisonScamsSubject comparisonHistorySubject comparisonGlossarySubject comparison

What this site is not

We sell nothing — no SIM cards, no contracts, no handsets, no services — and we earn no commission on anything you buy. No prices appear anywhere, because prices expire faster than any site can correct them.

What is published instead is the reasoning: which option suits which household, and why.

Important notice: keyanok is an independent information site. We are not a mobile network, and we are not affiliated with, endorsed by or connected to Three, O2, Sky Mobile, EE, Vodafone or any other provider. We do not sell SIM cards, contracts, handsets or services of any kind. Every comparison here is general guidance and opinion only — always confirm current details with the provider's own website or app before deciding anything.
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