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Topic sheet

How UK networks work

Four companies own the masts and everybody else rents from them — the one fact that explains most of the confusion in this market.

Mast ownersFour
Brands rentingEight
3GSwitched off 2024–25
Latest mergerJune 2025
Who we are. Keyanok is an independent information and guidance service for United Kingdom mobile customers. We are not a mobile network. We have no affiliation with, endorsement from, appointment by or connection to Three, EE, O2, Vodafone, Sky Mobile, Tesco Mobile or any other provider, and no commercial arrangement with any of them. We do not sell, supply, arrange or broker SIM cards, contracts, handsets or services of any kind, and we take no commission. Everything on this site is general information; a provider’s own current terms always take precedence.
1

The four owners

The facts

EE
Formed 2010; owned by BT Group
O2
Renamed 2002; Virgin Media O2 since 2021
Three
Opened 2003; VodafoneThree since 2025
Vodafone
Long-established; the other half of that merger

What it means for you

OwnerWhere it came from
EEBuilt in 2010 by merging Orange and T-Mobile; launched Britain’s first 4G in 2012; owned by BT Group
O2Began as BT Cellnet; renamed in 2002; half of Virgin Media O2 since 2021
ThreeOpened in 2003 as the data-first newcomer; half of VodafoneThree since June 2025
VodafoneAmong the oldest in the market; the other half of that 2025 merger
2

Why there are a dozen brands

The facts

The model
Wholesale capacity resold under another name
Signal
The landlord’s
Price and support
The brand’s
Complaints
Always to the brand billing you

What it means for you

Companies without masts buy capacity wholesale and resell identical radio waves under their own name. That is the entire arrangement, and understanding it removes most of the confusion in this market.

OwnerBrands renting its signal
EE1pMobile
O2Tesco Mobile, giffgaff, Sky Mobile
ThreeSMARTY, iD Mobile
VodafoneVOXI, Lebara

Coverage questions belong to whoever owns the masts. Complaints belong to whoever sends the bill. Getting those two the wrong way round wastes an enormous amount of people’s time.

3

The generations, and why they matter now

The facts

3G
Switched off 2024–25
Voice now runs on
4G Calling
5G
Widely deployed
Standalone 5G
Its own core; smallest layer; needs a recent phone

What it means for you

  1. 3G has gone — two networks switched it off during 2024, one during 2025.
  2. Voice calls now travel over 4G, so 4G Calling must be enabled on every handset.
  3. Where a phone cannot support that, it has reached the end of its life on any UK network.
  4. 5G is widely deployed but mostly leans on 4G underneath.
  5. Standalone 5G runs on its own modern core — faster where live, still the smallest layer.
4

The 2025 merger

The facts

What happened
Three and Vodafone combined
Result
The largest operator by customers
Effect on you
Coverage at a postcode is moving
Recommended
An annual re-check

What it means for you

June 2025 combined two of the four owners into the biggest operator in Britain by customer numbers, with substantial money committed to merging the two mast estates.

For customers the practical consequence is that coverage at any given address is less settled than usual. An address that failed a year ago may pass now — which makes an annual re-check genuinely worth doing.

Watch thisThe merger also produced a persistent scam claiming plans must be ‘migrated’. No such process exists on either brand. Anything genuinely contractual arrives in writing.

Still unsure after reading this?

Ring the desk and we will go through it with you. There is nothing to buy at any stage.

0330 059 7021Calls are for guidance and information only. We do not sell anything, arrange anything or act for any network. Ring us if a page here leaves you unsure.
Who we are. Keyanok is an independent information and guidance service for United Kingdom mobile customers. We are not a mobile network. We have no affiliation with, endorsement from, appointment by or connection to Three, EE, O2, Vodafone, Sky Mobile, Tesco Mobile or any other provider, and no commercial arrangement with any of them. We do not sell, supply, arrange or broker SIM cards, contracts, handsets or services of any kind, and we take no commission. Everything on this site is general information; a provider’s own current terms always take precedence.

Not covered here? Ring the desk.

We have no arrangement with any network, take no commission and sell nothing. If your situation is not on these pages, call and ask.

0330 059 7021 Guidance and information only. We do not sell, arrange or broker anything, and we act for no network.

Who we are. keyanok.online is an independent information and guidance service for United Kingdom mobile customers. We are not a mobile network. We have no affiliation with, endorsement from, appointment by or connection to Three, EE, O2, Vodafone, Sky Mobile, Tesco Mobile or any other provider, and no commercial arrangement with any of them. We do not sell, supply, arrange or broker SIM cards, contracts, handsets or services of any kind, and we take no commission. Everything on this site is general information; a provider’s own current terms always take precedence.

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